Our Approach
Dr. Jane Goodall discovered that when we put local communities at the heart of conservation, we improve the lives of people, animals and the environment. JGI advances Dr. Goodall’s holistic approach through a tapestry of nine strategies that build on each other and bring the power of community-centered conservation to life.
Strategies
Conservation Science
We use the latest scientific discoveries and technologies to solve some of the world’s toughest conservation challenges. This knowledge and these tools enable us to monitor habitat health, human impacts, and map distribution of chimpanzees and other great apes to inform conservation actions and management decisions.
Read more >
Public Awareness & Environmental Education
Poaching and trafficking for the bushmeat and exotic pet trades are some of the biggest threats facing chimpanzees. We help communities understand and adhere to the laws that protect these species.
Gender, Health & Conservation
We empower young women through education and by providing access to family planning, high-quality healthcare and clean water. Equipped with these tools, they can create a better future for themselves, their families and the environment.
Advocacy
When Jane Goodall speaks, people listen. We use our voice as an organization to speak up on the issues that matter for the long-term well-being of humans, other animals and the planet we all share.
Healthy Habitats
We work with local communities and governmental and organizational partners to develop and implement conservation action plans for key chimpanzee habitat to support the genetic and cultural diversity of chimpanzees in the wild.
Sustainable Livelihoods
We work with communities living in or near chimpanzee habitat to launch alternative livelihood projects that improve their incomes and their capacity to take care of natural resources.
Protecting Chimpanzees & Other Great Apes
At Tchimpounga Sanctuary in the Republic of Congo and in areas across Tanzania, Uganda, DRC and Congo, JGI works to protect chimpanzees and other great apes against disease transmission, illegal hunting and poaching, and human-wildlife conflict.
Roots & Shoots
Our global youth leadership program flourishes in nearly 100 countries. Through Roots & Shoots, participants identify and address problems in their communities, while becoming the compassionate leaders our planet needs.
Research
Building on Dr. Goodall’s pioneering research at Gombe Stream Research Center, we continue to learn about wild chimpanzee populations and lead ground-breaking research on mandrills and other primates.
Photo credits on this page (left to right, top to bottom): Michael Neugebauer, JGI/Susana Name, Nick Riley, JGI/Fernando Turmo, JGI/ MIke Wilson, Andy Nelson, JGI/Jen Croft