Strategy: Advocacy

When Dr. Jane Goodall speaks, people listen. We use our voice as an organization to speak up on the issues that matter for the long-term well-being of humans, other animals and the planet we all share.

Dr. Goodall has long been an advocate for the dignity and well-being of all living things, and the Jane Goodall Institute shares her belief that speaking out on behalf of those who cannot speak for themselves is our responsibility as fellow inhabitants of this shared earth. Environmental advocacy, animal welfare and human rights are just a few of the issues we are passionate about both by being thought leaders and influencers, and by bringing all voices into discussion rooms on topics that matter.

Policy That Protects and Leads to Progress 

JGI promotes this ideology when we seek to affect the laws and policies that impact the lives of people, animals and the environment. Whether it be combatting the use of chimpanzees in the media, working to end the use of great apes as biomedical test subjects, protecting the rights of indigenous peoples, or speaking out in favor of legislature and coalitions we believe will have a positive impact on our planet- JGI takes action to make the world a better place by influencing the powerful systems which run it. While we have succeeded in many areas – there is more work to do. Change starts with passion, and our passion is only growing.

Photo credits on this page (left to right, top to bottom): Mark Maglio, Daniel Christopher Brown/NYTimes, Pulin Modi, JGI/ Shawn Sweeney, JGI Fernando Turmo